Collaborations ✴︎

A full family footwear collection featuring Charles M. Schulz’s famous comic strips and everyone’s favorite dog, Snoopy.

Footwear Collaboration Design Process

STEP 1: BRIEF & SILHOUETTE HANDOFF

The merchandiser hands off the project brief that includes the specific silhouette’s by gender and product class.
STEP 2: ASSET LIBRARY RESEARCH & CADS

Peanuts has an extensive asset library that took hours to sift through to pull graphics and comics that align with brand values and the silhouettes.
STEP 3: CAD REVIEW WITH PARTNER

At this step in the process I pitch the recommended product assortment to the Peanuts team. We then make any tweaks and then we make final selections to move to sampling stage.
STEP 4: REVIEW SAMPLES & MAKE FINAL ADJUSTMENTS

We review production samples for color, material and design execution. We make any final notes, adds or drops then submit final production files.
STEP 5: PRODUCT LAUNCH

The entire final collection is photographed for marketing assets and is then mass produced overseas and is shipped and sold worldwide.

A second drop of the Peanuts gang for the entire family. Inspired by friendship and the back to school season featuring Charles M. Schulz’s cast of characters and more of that dog Snoopy.

A spa-liday inspired footwear collection. Designed with fully sustainable textiles like hotel robe waffle knits, cozy boucles and West Elm’s holiday Welsh plaid print on heathered felt, all lined with cozy shearling.