Soleil Laurel Canyon is an active adult community that gives people 55+ a resort style life. I designed a new campaign for Soleil to really highlight the numerous amenities that they have to offer and to really capture the resort lifestyle that awaits people there. Using layers of circles I draw the attention to the headline which is the theme of the campaign, "How Will You Live the Resort Life?" then your eye travels through 3 photos showcasing different activities that Soleil offers. This design also makes it easy to swap out photos to highlight many of their activities so that the ad experience is never the same.
This was designed at Phase 3 Marketing & Communications.