Branding, Logo, Collateral design
Phase 3 Media acquired EOS Marketing and Communications in 2012. President, Ken Holsclaw decided to merge Phase 3 Media and EOS Marketing and Communications into one entity, Phase 3 Marketing and Communications. I was asked to create a logo to represent the merge of the two companies.
I wanted the new logo to be the perfect balance of both companies. I chose to use the signature orange from EOS, but use a new, fresh orange for the brand. The new logo uses clean typography to give the brand a timeless quality, since the company offers clients a fresh perspective. The logo also uses the circle from both old brands to bring the focus to the 3. The 3 is breaking out from the circle to represent the rising of the sun and their limitless capabilities offered to clients.
This was designed at Phase 3 Marketing & Communications.