The logo represents the six refreshing ways the Coca Cola Bottling Co. Consolidated makes good go round. All six strands come together to form one entity, all working for the same initiative: Good Goes Round.
Each of the six refreshing ways is displayed in a different color that is represented in the Good Goes Round logo. The braided Good Goes Round logo is also present in each icon, this ties each icon individually back to the main initiative.
This was designed at Phase 3 Marketing & Communications.