Branding and collateral design
Edward Andrews Homes is a custom home builder in Atlanta, Georgia. They were in need of a brand redesign and wanted their new look to reflect their new and innovative approach to the home building process.
The new color palette was reminiscent of the old branding but reflected the new tone and voice of the new and improved Edward Andrews Homes. The logo was inspired by the upscale look and authentic feel of the Williams-Sonoma brand along with home details of Edward Andrews Homes houses. They also felt it was important to have a brand mark that wasn't a house so I designed the "EA" circle mark as an updated nod to the classic wax seal that company can use as their seal of authenticity across all branding materials.
This was designed at Phase 3 Marketing & Communications.