I have a weak spot for very sexy packaging. I will buy almost anything if it is packaged beautifully. The most alluring package I have come across in a great while is hands down the packaging of Crown Maple Syrup.
I love the texture of the boxes and the tree bark pattern on the belly bands. And can I just get a bucket for all of my drool over their logo? Pulling myself together now...the Crown Maple Syrup brand was designed by Studio MPLS. You can check out their website to read all about their extensive branding process. Here are some of their logo concepts for the brand. I love how each one has its own unique personality and voice.
Now here are the highlights of the brand that they ultimately chose to go with, which I just love!
I DID purchase a box of the Petite Trio maple syrups from West Elm when I saw that they were on sale! SCORE!!! I don't know if I will be able to bring myself to actually use the syrup. So for now the box sits on my desk at home as a source of constant inspiration. I may just have to order one of these shirts as well. I <3 Maple Syrup!