That Little Blue Box
The corner stone of a great, timeless brand is its logo, and its brand color. One of the most iconic and timeless brands is Tiffany & Co. It seems like ever since Audrey had Breakfast at Tiffany's women all over have wanted a diamond ring that comes in that little blue box.
Founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 as a stationary and fancy goods emporium, the store initially sold a wide variety of stationary items, and operated as "Tiffany, Young and Ellis." The name was shortened to Tiffany & Company in 1853 when Charles Tiffany took control and established the firm's emphasis on jewelry.
Tiffany & Co is famous for it's robins egg blue color, which is used on their packaging, jewelry bags and even some of its products. The color was first used in 1845 on the cover of Tiffany's Blue Book. The color was produced by Pantone, color PMS 1837 to represent the year of Tiffany's foundation. It is a trademarked color and is not publicly available. It is also not printed in the Pantone Matching System swatch books produced by Pantone each year.
Did you know that Tiffany has had 48 appearances on the silver screen? Most notable are Marilyn Monroe's Gentlemen Prefer Blondes and of course Audrey Hepburn's Breakfast at Tiffany's.
Tiffany's has also had 28 TV appearances, most notably in Sex and The City when Charlotte York accepts a proposal from Trey MacDougal with a 2.7 carat ring from Tiffany's.
Tiffany's will probably forever be the bench mark for all engagement rings and a symbol of love and status for that matter. I myself had the dream of owning something from Tiffany's, not even necessarily a diamond ring (although that would be amazing!). So after finishing my first year of design school and feeling very accomplished, I purchased the Return to Tiffany Heart Pendant Necklace while on Spring Break in Chicago. Walking out of that store with a little blue bag that contained a little blue box all of my own is an experience that I will never forget.
Tiffany & Co. has done a fantastic job building their brand and marketing themselves. I leave you with the following question.