I speak fluently in the languages of typography and Pantone. What is Pantone? Direct from Pantone.com themselves they are: Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer.
Now a days, almost all people are aware of Pantone because in 2000 they started something called The Color of the Year. See below.
This color is chosen by experts and you then see the color explode across all mediums. This years color is Radiant Orchid.
Don't get me wrong, it's a beautiful shade of purple. But I was shocked at their choice. Last year's Emerald made sense, I was seeing the color everywhere prior to the announcement. However, I hadn't seen much "Radiant Orchid" prior to it's release as Color of the Year.
Maybe the fashion industry was craving purple to be popular and worked out some sort of deal with Pantone...it could all be one huge conspiracy! Okay, probably a little over dramatic, but Pantone seriously drives the fashion industry and art & design industry. People are crazy about anything Pantone. People are willing to shell out a decent amount of money for a Pantone mug that are a specific color. I dreadfully want a Pantone mug, because I am a devout member of the Pantone cult. But I haven't ever been able to decide on what Pantone color I am. What is my Pantone?
When I was creating my personal brand in 2011, I was obviously influenced by the color of the year, Honeysuckle.
My favorite color has always been pink, except for a brief period of 3 years when it became a shade of lavender. Then back to pink again. I thought this color was fresh, bright and intoxicating! It ended up influencing my personal brand a lot.
After an entire year out in the working world I felt the Honeysuckle pink didn't represent me as it did during my years in design school. So once again I ask myself, what is my Pantone?
I find myself being drawn to colors of Figs and Grapes.
What does this mean? Am I being influenced by the color of the year again? It is a constant mental battle about who I am as a designer and how a single color can portray who you are as a person and as a professional. I have yet to decide what my Pantone color (for the year at least) is going to be.
Back to my earlier point about how people love anything Pantone. People also love food, and when you combine the two you get a fantastic combination.
Artists are doing all sorts of projects related around food and Pantone. I have to say I have loved every single one. I am also trying to justify purchasing the Chicken and Waffle Pantone pair for myself. Nothing is more southern than fried chicken and waffles!
I discovered this infographic on Pantone's website and found the evolution of colors quite interesting. What's your Pantone?